![]() Your audience may not consciously notice it, but a cohesive visual design is one of the many things that helps tie a film together. The larger point is that you want a uniform visual design as you edit. Now, is an audience member going to jump out of their seat and shout: “ These dilettantes are using clashing typefaces!” and stomp out of the theater? Obviously not. This isn’t a hard rule, rather a guideline that will help your project look more cohesive. The same is true for a project that uses sans serif fonts (the ones with no stokes like Arial and Helvetica Neue). For instance, if you use a serif typeface for some of your text (the ones with, strokes or those little flourishes on the ends of letters, like Times New Roman), you should fill out the rest of your graphic design with other serif fonts. These fonts should be related to one another. On many video editing projects, you will use multiple fonts for your various text needs. Tracking is closely related to kerning, but it refers to spacing between all of the letters in the text, rather than just two letters next to each other. Some video editors use justified text on title cards or on big caption blocks, and the video editing software typically handles whatever kerning is needed to make those justified blocks look good. Word processing programs automatically add kerning to make lines look uniform on a page, particularly when you choose a “justified” alignment. Kerning refers to the horizontal spacing between two individual letters. ![]() In film editing, you can make use of the screen’s vertical real estate and space out your text so that it’s easy to read. In written text, this usually manifests as single-spaced, one-and-a-half-spaced, or double-spaced text. In typesetting, leading refers to the vertical distance between two lines of text. They should be clear and big enough to read without blocking the action on the screen. While any editor or graphic designer naturally wants to add a bit of flair to their work, the best fonts for videos always serve the picture. They may contain all text, or they can be a combination of text, photographs, and drawings.ĥ things to consider when choosing your video fontĪs you begin sifting through fonts, give special care to these five points of consideration. These are animated graphics that move across the screen. Captions should always be easy to read, as they have to be read quickly while the viewer is simultaneously watching the film. In this case, the caption may use different fonts for its headline text and its body text. They also appear as full-screen blocks of text that offer background information for the audience. Captions typically appear as subtitles for the hearing impaired or for foreign language speakers (foreign from the language of the film, that is). These fonts tend to be simple, but can be either serifed and sans serifed fonts (more on that below). This type of text appears on the lower third of the screen, and it usually conveys location information, particularly when jumping between time periods and geographic locations. In the film industry, title sequences are sometimes created by a specialized graphic designer who crafts a font designed for a specific motion picture. They frame the content and credit the people who brought it to life. Title sequences appear at the beginning and end of a film or video. Text can appear in many elements of a video, including: Why do Wes Anderson films look like Wes Anderson films? The director is very particular about production design, down to the specific fonts used across the film-from title cards to the text in prop books.Ĭhoosing a font may not be the first thing that comes to mind when you plan a video editing project, but text fonts play an important role in your overall production design. ![]() Choosing the right fonts for your video presentation
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